I have found that using techniques such as local search marketing, pay per click advertising, and search engine optimization has been a highly effective and incredibly cheap way to boost my practice’s growth. These techniques are very simple and essentially cost-free. They help to increase your business’ network of patients by getting your name out there on the internet. In addition to these, I have used facebook, myspace, and twitter, each yielding great success and impressive results as far as my patient base is concerned. I think it is great that dentists no longer need to rely solely on word of mouth or extremely expensive newspaper/magazine/television advertisements to spread the word about their business. Many of these techniques are described in the Practice Administration articles section of this very website, I highly recommend you read up on them.