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I have found that using techniques such as local search
marketing, pay per click advertising, and search engine optimization has been a
highly effective and incredibly cheap way to boost my practice’s growth. These
techniques are very simple and essentially cost-free. They help to increase
your business’ network of patients by getting your name out there on the internet.
In addition to these, I have used facebook, myspace, and twitter, each yielding
great success and impressive results as far as my patient base is concerned. I
think it is great that dentists no longer need to rely solely on word of mouth
or extremely expensive newspaper/magazine/television advertisements to spread
the word about their business. Many of these techniques are described in the
Practice Administration articles section of this very website, I highly
recommend you read up on them.
The NEXT DDS